About me

Hey there!

Allow me to introduce myself

Storyteller at heart, "Solutionist" by trade.
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I am a content designer and strategist with broad experience in designing content and writing effective copy that solves user problems, as well as complements design directives and the user journey. That in addition to managing and editing content. A good example of content I typically work on is: marketing content, retail and SAAS product pages, plans and pricing pages, in-product content, marketing articles, online help pages, release notes, multimedia storyboards and scripts. I'm also an avid videographer.
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I understand content strategy and cognitive psychology and have collaborated with UX designers to adopt design thinking methodology to deliver designs and conduct user research. I know how to fix problematic copy and smooth over tone or style discrepancies.

I excelled at working with subject-matter experts to gather information, identify relevant data, and write content that is clear, concise, and audience-oriented. I am very adept with various editors and tools (Sketch, Abstract, Figma, Adobe XD, AED, Pendo, Miro, Lucid Charts, JIRA, ADO, Aha, Camtasia, WordPress, InDesign, WalkMe, Moovly, to name a few), that, in addition to my superior communication, interviewing, and presentation abilities.
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I am also familiar with web accessibility compliance guardrails and guidelines, as well as optimization techniques and the best practices for writing digital content.

My mantra is, "Words Matter!"

‍When I’m not working, I’m a full-time mom...

When I’m not doing both, I’m a voracious reader, a movie lover, and a covert screenplay writer :)

Testimonials

check out what people say about me...

‍“Dina is a rock star when it comes to strategy, writing and isa great collaborator who goes above and beyond. While working with Dina in a complex billing space, she always is exceeding expectations with her creativity and innovation, consistently showing initiative by thinking outside the box in challenging situations. She takes complicated technical processes, and distills them into user friendly language. It’s without hesitation that I recommend Dina if you are looking for the best content strategist and writer.” -- Erik Olausen, Lead UX Designer at Thomson Reuters

“I have worked with Dina in CaseWare for almost a year now and I can confidently say that if you're looking for someone with an impeccable eye for detail and raw talent in writing microcopy - hire Dina! She understands the value of knowing the audience/users - because knowing your audiences trumps best practice -, speaking the brand voice and she has thick skin when receiving feedback.” -- Mehak Mehrotra, Design Manager at Deloitte Canada.
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“Dina is a rare breed: a strong and deep technical mind with a natural talent for written communication. I am a journalist and content marketing manager, and it is always a pleasure to receive a blog post or article from Dina. She has the je ne sais quois and 'voice' of an experienced writer, yet her technical acumen is beyond reproach. Often excellent writers are weak on technical knowledge and those with deep technical knowledge can't write, but Dina is one of the few that does both effortlessly and naturally. In addition to this, she also understands how businesses work at the micro and macro level; she understands the details of frontline work across all departments, as well as the how, what and why of business operations at the most fundamental level. She's a vivacious, kind, and talented asset to any team she serves with, and I am proud to call her a colleague. It is a joy to work with Dina.” -- Paul Leavoy, Content Director at Thentia
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“I had the pleasure of working closely with Dina for about a year during which I found her to be an inspiring individual who made her mark in the team right away! In addition to being extremely articulate, I was thoroughly impressed at the level of attention to detail that she would provide in her content writing. And, of course, her presence was a motivating ray of sunshine everyday! Dina would be a true asset to any team that she joins.” -- Maahum Ijaz , Product Manager at Smooth Commerce.

Allow me to introduce myself

Testimonials

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